PRIVACY POLICY

This privacy policy explains the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offering"). In individual cases, we also refer in this privacy policy to the processing of data outside of our online offering. We will point this out separately at the relevant point in this privacy policy. All information and instructions provided in this privacy policy apply accordingly - as far as applicable - to the processing of data outside of our online offering.

With regard to related terms, such as “personal data” or “processing”, we refer to the relevant definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible:

Name/Company: Westfalenhallen Unternehmensgruppe GmbH

Street No.: Strobelallee 45

ZIP code, city, country: 44139 Dortmund

Commercial Register/No.: District Court of Dortmund, HRB 2522

Managing Director: Sabine Loos

Telephone number: 0231-12040

E-mail address: medien@westfalenhallen.de

Data Protection Officer:

Christian Volkmer

Projekt 29 GmbH & Co. KG

Ostengasse 14

93047 Regensburg

Telephone number: 0231 1204 368

E-mail address: datenschutz@westfalenhallen.de

Types of data processed:

Inventory data (e.g. title, first and last name, title, residential address, country, company address, date of birth if applicable, full legal capacity, industry, professional status/position, scope of decision-making, areas of responsibility, areas of interest)

Contact details (email address and landline/mobile phone number, fax number)

Content data (e.g. text entries, contact form, photographs, videos)

Contract data (e.g. subject matter of the contract, term, customer category, user name)

Payment data (e.g. bank details, account details, credit card details, payment history)

Usage data (e.g. websites visited, use of services, interest in content, access times)

Meta/communication data (e.g. device information, IP addresses, browser type)

health data (severe disability status)

Processing of special categories of data (Article 9 (1) GDPR):

We process health data (inquiry about severe disability) to the extent necessary in the specific case. We do not process any other special categories of data unless you provide them for processing, e.g. by entering them in contact forms.

Categories of persons affected by the processing:

Customers / Prospects / Suppliers / Partners

Visitors and users of our online offering. In the following, we refer to you as the data subject collectively as “user”.

Purpose of processing:

Provision of the online offer, its contents and functions

provision of contractual services (e.g. ticketing)

service and customer care.

Answering contact requests and communication

Marketing, Advertising and Market Research

security measures

Stand: 08.12.2023

1. Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR as well as Art. 9 Para. 2 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 Para. 1 lit. d GDPR serves as the legal basis.

2. Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

3. Security measures

3.1. In accordance with Art. 32 GDPR, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood of occurrence and severity of the risk to the rights and freedoms of natural persons. The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, securing the availability and separation of data. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and response to threats to data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

3.2. The security measures include in particular the encrypted transmission of data between your browser and our server.

4. Cooperation with processors and third parties

4.1. If, as part of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is necessary to fulfil the contract in accordance with Art. 6 Para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

4.2. If we commission third parties to process data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 GDPR.

5. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or disclosure or transmission of data to third parties, this will only occur if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).

6. Rights of the data subjects

6.1 You have the right to request confirmation as to whether or not data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

6.2. In accordance with Art. 16 GDPR, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.

6.3. In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with Art. 18 GDPR.

6.4 You have the right to request that the data concerning you that you have made available to us be received in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

6.5. You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

7. Right of withdrawal

You have the right to revoke any consent you have given in accordance with Art. 7 Para. 3 GDPR with effect for the future.

8. Right of objection

You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for direct marketing purposes.

9. Collection of access data and log files

9.1. Based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the path of the website accessed, files linked to it, the date and time of access, the amount of data transferred, a message about successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page), the IP address and the requesting provider, as well as other browser header data.

9.2. Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a period of 6 months and then deleted. Data that needs to be stored for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.

10. Analysis, tracking, optimization

Technologies from us or third parties that are not only used to provide a function within our online offering, but also exclusively or additionally serve to analyze user behavior, track, optimize our marketing activities or other purposes, are mainly presented in our Cookie Policy.

11. Cookies

Information about the cookies we use can be found primarily in our Cookie Policy.

12. Deletion, anonymization and retention of data

12.1. The data we process is deleted in accordance with Art. 17 GDPR. Unless expressly stated in this data protection declaration, the data stored by us is deleted as soon as it is no longer required for its intended purpose and, in particular, there are no statutory retention periods that prevent deletion. If the data is not deleted because its processing is required for other legally permissible purposes, processing will be restricted. This means that the data is blocked and not processed for other purposes.

12.2. Instead of deleting your data, we may anonymize it in such a way that it is irreversibly impossible to restore the personal reference in the future.

12.3 In accordance with legal requirements, records will be retained for 6 years in accordance with Section 257 Para. 1 of the German Commercial Code (HGB) (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 Para. 1 of the German Fiscal Code (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

13. Provision of contractual services

13.1. We process inventory data (e.g. salutation, first and last name, title, residential address or company address) and contract data (e.g. subject matter of the contract, user name or payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Paragraph 1 Letter b of GDPR. The information marked as mandatory in online forms is required for the conclusion of the contract.

13.2. As part of the performance of our contractual obligations and services - particularly in the context of ticketing - we generally create user accounts. The user accounts enable you in particular to view the orders you have placed. The required mandatory information will be communicated to you during registration. The user accounts are not public and cannot be indexed by search engines. When your user account is deleted (see no. 13.3 below), we will irretrievably remove all data stored by you or by us during the term of the contract from all systems. It is therefore your responsibility to back up your data upon termination or before the 3-year period has expired.

13.3. Your user account and all data contained therein (e.g. order data) will generally be deleted after 3 years from registration or at any time after termination by you. In addition, deletion is prevented by retention obligations for commercial or tax law reasons in particular in accordance with Art. 6 (1) (c) GDPR.

13.4. When you register, log in again or use our online services, we store your IP address and the time of the action for 6 months. This data is stored on the basis of our and your legitimate interests to prove the action and to protect against misuse and other unauthorized use. After 6 months, we delete this data. If it is necessary to store this data for evidentiary purposes, this data will not be deleted until the incident has been finally resolved. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.

14. Visiting trade fairs or events, monitoring the site, recordings (outside the online offer)

14.1. Film, television and photo recordings are usually made at trade fairs and other events. The data is processed based on our legitimate interests in accordance with Art. 6 Paragraph 1 Letter f) GDPR (public relations/marketing purposes). The recordings may be published on our websites, in social media channels and/or in print media to present our activities. We will provide you with further information on the respective processing - if necessary - on the day of the trade fair or event or in advance in individual cases.

14.2. At trade fairs and other events, we usually use surveillance cameras with a recording function on the premises. We save the recordings made. The recordings are only saved as long as they are needed for the purposes stated below. In this case, the data is deleted after a period of 72 hours - after 3 days. The processing takes place in accordance with Section 4 Paragraph 1 Sentence 1 Nos. 2 and 3 BDSG or, if applicable, in accordance with Art. 6 Paragraph 1 Letter f) GDPR within the scope of exercising our house rules or to protect our legitimate interests or insofar as it is necessary to fulfil a legal obligation to which we are subject (cf. Art. 6 Paragraph 1 Letter c) GDPR, e.g. to secure evidence). The processing in accordance with Section 4 Paragraph 1 Sentence 1 Nos. 2 and 3 BDSG takes place in accordance with Section 4 Paragraph 1 Sentence 2 No. 1 BDSG to protect the life, health or freedom of the persons on the premises (visitors). We also have a legitimate interest in deterring potential criminals and in securing evidence in the event of an attempted or completed crime to our detriment or to the detriment of a visitor. There is therefore a legitimate interest in preventing and, if necessary, prosecuting crimes. We will provide you with further information on the respective processing - if necessary - on the day of the trade fair or event or, in individual cases, in advance.

14.3. We always have one - possibly several - surveillance camera(s) on site, but these do not have a recording function. The image data from the recordings is transmitted in real time to a monitor in the fire protection center (camera-monitor principle), which simply plays back this data - i.e. without the possibility of saving it. The image data is therefore not recorded or saved. The processing takes place in accordance with Art. 6 Para. 1 lit. d) GDPR to protect the vital interests of the people on the site (detecting fires). For this purpose, we have a fire protection concept in place, which, among other things, provides for real-time video surveillance to detect fires. The processing also takes place in accordance with Section 4 Para. 1 Sentence 1 No. 3 BDSG to protect legitimate interests, which means in particular to protect the life and health of the people on the site (cf. Section 4 Para. 1 Sentence 2 No. 1 BDSG). We will provide you with further information on the respective processing – if necessary – on the day of the trade fair or event or, in individual cases, in advance.

15. Contact

15.1. When you contact us (via contact form, telephone, fax, post or email), your data will be processed to process your request and handle it in accordance with Art. 6 Paragraph 1 Letter b of GDPR. The information marked as mandatory in the contact form is required to process your request.

15.2. We generally delete enquiries 3 months after receipt, but no later than when they have been answered. In the case of statutory retention periods that must be observed, the data will be deleted after their expiry (6 years under commercial law / 10 years under tax law).

15.3. You can object to the use of your personal data for advertising purposes at any time in whole or in respect of individual measures without incurring any costs other than the transmission costs according to the basic rates.

Under the legal requirements of Section 7 Paragraph 3 of the German Act Against Unfair Competition (UWG), we are entitled to use the email address you provided when concluding the contract for direct advertising for our own similar goods or services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter.

If you do not wish to receive such recommendations from us by email, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the basic rates. A notification in text form is sufficient for this. Of course, every email always contains an unsubscribe link.

16. Integration of share buttons for sharing content in social networks

We do not use any social plug-ins from social networks on our websites that collect data. To enable the uncomplicated sharing of content on our websites in social media, the so-called Shariff solution is used for our share buttons (further information can be found at: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html).

This prevents our users' data from being passed on to social networks without their knowledge when they visit our websites. The share buttons according to the Shariff solution only create a link to the corresponding social network on request - i.e. only after the user has clicked on a share button. The user can then share the content of our websites with other users, provided that they are logged in to the relevant social network. This process is slightly different for each social network. After clicking on the share button, the content to be shared as well as the IP address and the general header information of the user's browser are transmitted to the respective social network. We would like to point out that we have no knowledge of the content of the (personal) data transmitted subsequently or how it is used by the social networks.

For the following social networks, the share buttons described above are offered according to the Shariff solution:

Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy: https://www.facebook.com/about/privacy/

Opt-Out: https://www.facebook.com/settings?tab=ads

Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Policy: https://twitter.com/de/privacy

Opt-Out: https://twitter.com/personalization

Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany Privacy Policy: https://www.xing.com/app/share?op=data_protection

17. Online presence in social media

17.1. We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the social networks and platforms, the terms and conditions and data processing guidelines of the respective operator apply.

17.2 Unless otherwise stated in our privacy policy, we process your data if you communicate it within the social networks and platforms, e.g. by writing posts on our online presence or sending us messages.

17.3 We would like to point out that your data may also be processed by the respective operator outside the European Union or the European Economic Area. This may result in risks for you, in particular the enforcement of your rights may be made more difficult. With regard to US operators who are certified under the EU-US Privacy Shield, we would also like to point out that they have also committed themselves to complying with EU data protection standards.

17.4 If you click on the button of the respective operator, you will be redirected to our respective online presence in a separate browser window and can share or subscribe to our news there - provided you are logged into your user account. The button establishes a direct connection between your browser and the server of the respective operator. The respective operator thus receives the information that you have visited our website using your IP address. The respective operator can collect further data as soon as you use its services. In addition, the respective operator can then assign your visit to our website - provided you are logged into your user account - to you and your user account.

17.5 In addition, your data is generally processed for market research and advertising. This means that profiles can be created from your usage behavior and the preferences and interests derived from it. Such profiles can be used, for example, to place suitable advertisements within our online presence or on other online presences or websites based on the interests identified. Cookies are stored on your device and can be used to collect data on usage behavior and bundle it for further processing - to determine your interests. The collection and bundling of this data can also be carried out across several devices you use - especially if you are logged into your user account.

17.6 The processing of data is based on our legitimate interest in effective information and direct communication with you regarding our online offer in accordance with Art. 6 Para. 1 lit. f GDPR.

17.7 If you wish to request information or exercise other rights to which you are entitled, we ask you to first contact the respective operator directly. The reason for this is that only the respective operators have access to your data and can provide you with the relevant information and, if necessary, take further measures. However, if you need help in exercising your rights, you can also contact us at any time.

17.8 A description of the data processing carried out by the respective operator as well as the requirements for implementing an objection (opt-out) can be found in the information provided by the respective operator:

Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland

Privacy Policy: https://www.facebook.com/about/privacy/

Opt-Out: https://www.facebook.com/settings?tab=ads

Anbieter: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Policy: https://twitter.com/de/privacy

Opt-Out: https://twitter.com/personalization

Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA

Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany

Privacy Policy: https://www.xing.com/app/share?op=data_protection

Provider: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA

Privacy Policy: https://policies.google.com/privacy?hl=de&gl=de

Provider: (Instagram) Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland

Privacy Policy: https://help.instagram.com/519522125107875

Anbieter: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

Privacy Policy: https://policy.pinterest.com/de/privacy-policy

Opt-Out: https://help.pinterest.com/de/articles/notifications#Web

18. Links

We do not use any social plug-ins from social networks on our websites that collect data. Unless we use the Shariff solution, we only set links to social networks on our websites. This prevents our users' data from being passed on to social networks without their knowledge when they visit our websites. The links only establish a connection to our online presence on the respective social network upon request - i.e. only after the user has clicked on a link. After clicking on the link, the IP address and the general header information of the user's browser are transmitted to the respective social network. The respective social network can collect further data as soon as you use its services. We would like to point out that we have no knowledge of the content of the (personal) data transmitted subsequently or how it is used by the social networks.

The links described above are used for the following social networks:

Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy: https://www.facebook.com/about/privacy/

Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Policy: https://twitter.com/de/privacy

Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany Privacy Policy: https://www.xing.com/app/share?op=data_protection

Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy: https://help.instagram.com/519522125107875/.

19. Newsletter

19.1 With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter you agree to receive it and to the procedures described.

19.2 Content of the newsletter: We only send emails and other (electronic) notifications with advertising information (hereinafter "newsletter") with your consent or on the basis of legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent. In addition, our newsletters contain information about our products, offers, promotions and our company.

19.3 Logging of double opt-in and changes: Registration for our newsletter is carried out using a so-called double opt-in process. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register using someone else's email address. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

19.4 Shipping service provider: The newsletter is sent by rapidmail GmbH Wentzingerstraße 21, 79106 Freiburg im Breisgau, hereinafter referred to as the “shipping service provider”.

19.5 If the newsletter of the shipping service provider is subscribed to, the data in the respective input mask is transmitted to the person responsible for processing. Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. When registering for the newsletter, the user's IP address and the date and time of registration are saved. This serves to prevent misuse of the services or the email address of the person concerned. The data will not be passed on to third parties. An exception applies if there is a legal obligation to pass on the data. The data will be used exclusively for sending the newsletter. The subscription to the newsletter can be canceled by the person concerned at any time. Likewise, the consent to the storage of personal data can be revoked at any time. For this purpose, a corresponding link can be found in every newsletter. The legal basis for processing data after the user has registered for the newsletter is Art. 6 Para. 1 lit. a) GDPR, provided the user has given their consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 Para. 3 UWG.

19.6 Use of rapidmail

Description and purpose: We use rapidmail to send newsletters. The provider is rapidmail GmbH, Wentzingerstraße, 21, 79106 Freiburg, Germany. Rapidmail is used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on rapidmail's servers in Germany. If you do not want rapidmail to analyze your newsletter, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website. For the purpose of analysis, emails sent with rapidmail contain a so-called tracking pixel that connects to rapidmail's servers when the email is opened. This makes it possible to determine whether a newsletter message has been opened. Rapidmail also helps us determine whether and which links in the newsletter message are clicked. All links in the email are so-called tracking links, which can be used to count your clicks.

Legal basis: The legal basis for data processing is Art. 6 (1) lit. a) GDPR.

Recipient: The recipient of the data is rapidmail GmbH.

Transfer to third countries: The data will not be transferred to third countries.

Duration: The data you have stored with us as part of your consent for the purpose of the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and the rapidmail servers after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.

Possibility of revocation: You have the option of revoking your consent to data processing at any time with effect for the future. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Further data protection information: For more information, please see rapidmail's data security information at: https://www.rapidmail.de/datensicherheit. For more information on rapidmail's analysis functions, please see the following link: https://www.rapidmail.de/wissen-und-hilfe

19.7 Revocation: You can revoke your consent to receive our newsletter at any time. You will find a link to revoke your consent to receive the newsletter at the end of each newsletter. Your data will be deleted in the event of revocation.

20. Integration of third-party services and content

20.1 We use content or service offers from third parties within our online offering on the basis of our legitimate interests (interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f GDPR). This means that we integrate content and services from third parties, such as videos or fonts (hereinafter referred to uniformly as "content"). The prerequisite for this is that the third-party providers perceive your IP address, since without the IP address they would not be able to send the content to your browser. The IP address is therefore required for the display of content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. "Pixel tags" can be used to evaluate information such as visitor traffic on the website. The pseudonymous information may also be stored in cookies on your device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as be linked to such information from other sources.

20.2 In the following presentation we have compiled an overview of third-party providers along with the content they offer and links to their privacy policies, which may contain further information on the processing of data and information on objection. Please note that we have listed other third-party providers in our cookie policy.

- Payment services provided by TeleCash GmbH & Co. KG

Privacy Policy: https://www.telecash.de/datenschutz/

- External code of the JavaScript framework “jQuery”, provided by the JS Foundation

- Integration of event apps (web apps that are accessed via a URL in the browser of a smartphone), provided by LINEUPR GmbH

Adform Conversion Pixel

To improve the convenience and quality of our service, we use conversion tracking and retargeting technology, both web services of Adform ApS, Wildersgade 10B, 1, 1408 Copenhagen K, Denmark.

Conversion tracking: This website uses Adform's conversion tracking. The temporary cookie for conversion tracking is set when a user comes into contact with an ad placed by Adform.

Users who do not wish to participate in tracking can deactivate the Adform or Google cookie via their Internet browser or object to data collection and storage here at any time in the future. You can delete cookies already stored on your computer in the browser you are using or remove them by deleting temporary websites.

Retargeting: This website uses retargeting technology from Adform. This enables us to target advertising on our partners' websites to those Internet users who have already shown an interest in our website and our products. The advertising material is displayed in retargeting based on a cookie-based analysis of previous user behavior. This is a temporary cookie that expires after 60 days. If you do not want to see interest-based advertising from Adform, you can object to the collection and storage of data here at any time for the future. You can find more information about Adform's data protection policy at http://site.adform.com/privacy-policy/de/

Seeding Conversion Tracking

This site uses so-called conversion tracking from Seeding Alliance (Seeding Alliance GmbH, Gustav-Heinemann-Ufer 74b 50968 Cologne). This uses a cookie to record at the end of the conversion whether the visitor reached the target page via a Seeding Alliance advertising medium. Otherwise, the visitor's data is not saved, and each conversion is only recorded once per visitor. Under no circumstances is personal data about the visitor recorded.

Further information on data protection at Seeding Alliance GmbH and the use of cookies, including the option to opt out, can be found at https://seeding-alliance.de/datenschutz/

Linked Conversion Pixel

This site uses behavioral targeting from Ligatus GmbH (Christophstraße 19, D-50670 Cologne, Germany). Ligatus GmbH strictly adheres to the legal requirements for data protection, in particular the EU General Data Protection Regulation and the provisions of the Telemedia Act and the Federal Data Protection Act. Further information on the cookies used by Ligatus and data protection at Ligatus as well as an option to object can be found at https://www.ligatus.de/datenschutz. You can revoke your consent here: https://ext.ligatus.com/oba-optout/opt-out?action=optout&callback=3.

Outbrain Conversion Pixel

Our website uses technology from Outbrain, which draws our users' attention to additional content on our website and on third-party websites that may also be of interest to them. The additional reading recommendations integrated by Outbrain, for example below an article, are determined on a purely pseudonymous basis based on the content previously read by the user. You can find more information about Outbrain's data protection at http://www.outbrain.com/de/legal/privacy. You can object to tracking for the display of interest-based recommendations at any time; to do so, click on the "Opt-out" field under Outbrain's privacy policy, which can be accessed at http://www.outbrain.com/de/legal/privacy.

Plista Conversion Pixel

Our website is supported by a fully automated recommendation technology from plista GmbH, Torstraße 33, 10119 Berlin. With the help of this technology, we want to improve the user-friendliness of our website by recommending to you, our visitors, articles and advertisements that are tailored to your individual interests (so-called usage-based advertising). In order to be able to display usage-based advertising, plista uses cookies on all websites of the plista partner network to collect information about the usage behavior of website visitors (so-called usage data) and summarizes this into usage profiles using a random identifier assigned by plista (so-called cookie ID). You can find more information about this and plista's data protection at https://www.plista.com/de/about/privacy/.

Of course, you are free to deactivate usage-based advertising from plista at any time by declaring your opt-out at the bottom of the page at https://www.plista.com/de/about/opt-out/.

LinkedIn Conversion Pixel

We use conversion tracking components from the LinkedIn network on our website. LinkedIn is a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. This enables you to see relevant advertising based on your interests. We also receive aggregated and anonymous reports from LinkedIn on advertising activities and information on how you interact with our website.

Details on data collection by LinkedIn as well as your rights and setting options can be found in LinkedIn's privacy policy. This information can be found at http://www.linkedin.com/legal/privacy-policy

You can object to the analysis of your usage behavior by LinkedIn and the display of interest-based recommendations ("opt-out"); to do so, click on the "Reject on LinkedIn" field (for LinkedIn members) or "Reject" (for other users) under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Taboola

Taboola Inc., London (Oneustonsq, 40 Melton Street, 13th Floor, London, NW1 2FD) uses cookies to determine which websites you frequently visit and how you move around our website. For this purpose, device-related data and log data are collected and usage profiles are created when pseudonyms are used. These usage profiles are not merged with data about the bearer of the pseudonym and do not allow any conclusions to be drawn about your personal data. Your IP address, for example, is transmitted to Taboola in abbreviated form. https://www.taboola.com/privacy-policy

You can deactivate tracking at any time in the “User Choices” section using the link above.

Trade Desk Pixel

This website uses technology from The Trade Desk Inc., 42 N Chestnut St, Ventura, California, CA – 9300, USA. Information about the surfing behavior of website visitors is collected for marketing purposes in a purely anonymous form and cookies are set for this purpose. No personal data is collected or stored.

You can object to the processing of cookie data generated by The Trade Desk at any time at https://www.adsrvr.org/. Further information on data protection at The Trade Desk can be found at https://www.thetradedesk.com/general/privacy-policy

Twitter Conversion Pixel

Our web pages include functions from the Twitter service. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the web pages you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter.

With the help of the "Twitter pixel" placed on our pages, we can in particular track the actions of users after they have seen or clicked on a Twitter ad. This process is used to evaluate the effectiveness of Twitter ads for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Twitter so that a connection to the respective user profile is possible and Twitter can use the data for its own advertising purposes, in accordance with the Twitter privacy policy. You can allow Twitter and its partners to place advertisements on and outside of Twitter. A cookie may also be stored on your computer for these purposes. You can find more information about this in Twitter's privacy policy at http://twitter.com/privacy. Please click here if you want to prevent the function described above: Opt-Out.

Leadinfo:

We use the lead generation service from Leadinfo BV, Rotterdam, Netherlands. This service recognizes visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g. "leadinfo.com") in order to correlate IP addresses with companies and improve services. You can find more information at www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have the option to opt out. If you opt out, your data will no longer be recorded by Leadinfo.